A Study On Story-Telling Associating Local Specialties And A Historical Person
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Abstract
Local specialties are items of special quality that originate from certain regions. For local specialties to be labelled as luxury goods, storytelling based on historicity and popularity is required. The existence of these items over a long period of time is emphasized to increase historicity. To increase popularity, it has been emphasized that these products were used by famous people like kings. To elaborate on some such cases, I have analyzed local specialties from Korea, China, and France. An important ingredient in Korean food, red chilli pepper paste,is known for being made in the Sunchang area. However, it was made 250 years ago, and the story of the relationship with Lee SeongGye, from more than 600 years ago, has been used to popularize the same. XiHuLongjing Tea, the representative tea of China, is a high quality teabut was rated as intermediate. It has gained fame over time and has been associated with Emperor Qianlong. Brie cheese, representing France, the land of cheese, has been associated with Louis XIV as a luxury item to overcome the historicity of Roquefort cheese and the popularity of Comté cheese. In this way, local specialties have been made into luxury productsthrough a halo effect by bringing historicity or popularity using storytelling.
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