A Study of Consumer Behavior with reference to Online Book Selling in India
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Abstract
Online shopping is becoming daily shopping of various goods and services in developing countries like India. The online bookstores have come up with latest technologies to attract more customers. Consumer behavior in the offline stores and particularly online stores has been created major interest for researchers. There is scope to study consumer behavior from different aspects as regards to online shopping. This paper presents the current scenario of Indian Publishing industry and various online marketing strategies adopted by leading publishing houses. This study also discuss about the key factors of consumer behavior like facility of online shopping, website tie-up with other websites, convenient online shopping experience, online shopping preference for variety and price of books. The understanding of consumer behavior in online book selling would be helpful for the publishers, customers and the academicians.
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