A Qualitative Study of an Investigating the Tourist Necessities Commencing Alternate Accommodation in Indian Hospitality Sector
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Abstract
Alternate Accommodation (AA) has become very popular among tourists around the world. With many domestic and international visitors preferring to stay in AA rather than traditional hotels, this is true of India as well. Using primary and secondary data, a qualitative approach was adopted. The secondary data analysis showed that AA requirements' primary constructs include format form, local experiences, cheap pricing, good hosts, availability of services, safety and security, and sustainability. The primary data was gathered from 50 tourists in the country who had stayed in AAs. The primary data analysis found that visitors tend to stay in unconventional formats such as tree & boat houses, village hut type accommodations, etc., rather than only living in villas or apartments. They search for authentic and local experiences. A crucial necessity is for the AA to be environmentally friendly and provide local individuals with jobs.
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