Acceptance of Online Shopping as Technology and its impact on Customer Post Purchase Cognitive Dissonance
Main Article Content
Abstract
This research is to find out whether acceptance of online shopping as technology is based on perceived usefulness and ease of use of technology. Further, paper is exploring the role of online shopping in reducing post purchase cognitive dissonance. Statistical tools like regression analysis and t-test are applied and it is found that online shopping is reducing post purchase cognitive dissonance. Also. post purchase cognitive dissonance is significantly different in age groups, but such difference is not found between gender.
Downloads
Metrics
Article Details
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
