Meme Usage Culture On Social Issues Among Youth
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Abstract
Technology is growing rapidly every year. The youth in Tamil Nadu are caught in the web of this rapid change through the strings of Meme Culture. Today social media and the advent of Meme around us have led to the youth being immersed in it completely. There is a growing concern on how it influences a youngster’s life. Meme culture has reached even remotest places in the world through these youngsters. These youngsters have either heard about memes, or are probably using them on a regular basis to express their views and are delighted in viewing them. Current issues and happenings in Tamil Nadu depicted through memes often grab the attention of youths on wider scale. This paper aims at studying youth meme culture on the social issues surrounding them. The researcher has employed quantitative approach and applied play theory in understanding the significant role of memes in social issues among the youths of Tamil Nadu.
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