DEVELOPING AN ENTREPRENEURSHIP LEARNING BOOK USING THE SOCIETY 5.0-BASED BLENDER LEARNING MODEL FOR UNIVERSITAS BINA MANDIRI GORONTALO STUDENTS
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Abstract
This research delivers the final product of an entrepreneurship learning book using the 
society 5.0-based blended learning model for Universitas Bina Mandiri Gorontalo 
students. The research type was research and development using Dick and Carey’s model. 
Data were collected using interviews, questionnaire distribution, and observation. The 
approaches were qualitative, and the research type was descriptive. Research procedures 
were: (1) preliminary study, (2) design development, (3) expert and practitioner 
validation, (4) limited test, (5) model implementation, and (6) model recommendation. 
We then acquired the following results. The society 5.0-based entrepreneurship learning 
book developed in the COVID-19 era for undergraduate management students taking 
their semester 4 at Universitas Bina Mandiri Gorontalo using Dick and Carey’s model 
was considered very practical in terms of its practicality. The book was also considered 
effective. The same result was demonstrated by the Wilcoxon Signed Ranks Test. It was 
attested that the entrepreneurship learning book was effective. Lecturer and student 
assessment results, acquired from distributed questionnaires, exhibited high effectiveness 
(student assessment, 85.23%; lecturer assessment, 89.77%, on average). The results 
brought about a new model, i.e., the IMAM Model, referenced from two learning models, 
namely Dick and Carey’s and blended learning models. The IMAM model as a learning 
model began by identification, class management, adaptiveness and activeness, and 
independence, becoming the representatives of the spirit of Gorontalo local wisdom 
values, i.e., mooluhu, which was independence.
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