MADHAVEDI, Dr. Sudhakar; SUDHAKER, P.; PRATHIMA, Ch.; CHAKRADHAR, G. A STUDY ON MARKETING MIX ELEMENTS (PRODUCT, PRICE, PLACE, PROMOTION) AND THEIR INTERPLAY IN DRIVING CUSTOMER ACQUISITION, RETENTION. Turkish Journal of Computer and Mathematics Education (TURCOMAT), [S. l.], v. 11, n. 3, p. 2649–2655, 2024. DOI: 10.61841/turcomat.v11i3.14490. Disponível em: https://www.turcomat.org/index.php/turkbilmat/article/view/14490. Acesso em: 14 oct. 2025.