Measuring the Interaction among Jordanians via Facebook Network "AProposed Model for Bridging the E-Interaction Gaps “IN Model” "
Main Article Content
Abstract
The study consisted of two theoretical and operational objectives. The theoretical
goal aimed to design a model for measuring online interaction via Facebook. The
practical objective is aimed at using the proposed model to measure the interaction of Jordanian
users with community issues. The proposed model has two dimensions: technical and behavioral
interactions. It is named IN Model. The technical interaction consists of four sub-components:
privacy, language, username, and way of access. The second dimension consists of five subcomponents
are the participation, the purpose of the interaction, the expression of participation,
the emotions of interaction, and the source of interaction. Applying the proposed model on a
sample of Jordanian users. The study is made up of all 5.5 million users of Facebook in Jordan
who are active. The application of the model has concluded important results about how the
online interaction among Facebook users. The level of interaction via Facebook is strong,
while the interaction with community issues is moderate. A statistical impact of sex and age on
technical interaction was proved, and the impact of education and age on behavioral
interaction was proved as well. Finally, the study suggests a set of implications for better use to
the proposed model in communication and marketing fields.
Downloads
Metrics
Article Details
Licensing
TURCOMAT publishes articles under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This licensing allows for any use of the work, provided the original author(s) and source are credited, thereby facilitating the free exchange and use of research for the advancement of knowledge.
Detailed Licensing Terms
Attribution (BY): Users must give appropriate credit, provide a link to the license, and indicate if changes were made. Users may do so in any reasonable manner, but not in any way that suggests the licensor endorses them or their use.
No Additional Restrictions: Users may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
